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Miguel Sancho joins SunMedia as Head of Processes, Data & Innovation


Miguel Sancho joins SunMedia as Head of Processes, Data & Innovation

With more than 10 years of experience in this field, the new signing of the leading video and mobile advertising company will contribute all its expertise in data analysis and improvement of the company’s internal structures. Its functions will include automating processes, as well as optimizing customer campaigns thanks to its knowledge of data campaigns.

SunMedia, the leading Spanish adtech in video, mobile and native belonging to the group Fibonad, has signed Miguel Sancho as Head of Processes, Data & Innovation.

With the dual objective of providing service in the data department and contributing to the improvement and development of the company’s internal processes, Sancho joins SunMedia “With the exciting challenge of ensuring that all the experience and knowledge acquired in recent years serve to help the growth of the people who make up this company and, therefore, the growth of the company itself.”

With more than 10 years of experience in Ad operations and departments of data & analytics, Both in agency and in support, this online marketing expert has worked on projects for major brands such as Jhonson & Jhonson, Tous, Telefónica, El Corte Inglés, Vodafone, Orange or TourEspaña, among others.

«My work will focus on knowing and understanding all the processes, both human and tool, of the company, and helping to define, improve and / or automate them. On the other hand, I will dedicate myself to the world of data, in which I will try to identify the sources of data that we have, as well as exploit them and define the technological partners that can help us on this path “, he explains Sancho.

Miguel Sancho is also a specialist in areas such as audits, selection of technology providers, integration of online measurement systems, ad serves-DMP-DSP-CRO-CRM, development of comprehensive structure of naming and tools Ticketting, as well as in the development of formats, mailing, technical support to if you, traffic and campaign optimization

Improve experiences and standardize processes
At SunMedia you will work, on the one hand, with the data campaigns with the aim of improving experiences and generate innovative projects that increase the number of products based on data that the company launches on the market. This will result in the optimization of campaigns for clients – since the audience that is impacted will be more adjusted to the campaign objectives – and also in the development of creatives oriented to market segments.

For him CEO of SunMedia, Fernando García, the incorporation of Miguel Sancho to his team means adding great value to the company he leads. “Not only is he a great industry professional, with extensive knowledge of data analysis, but he also has valuable knowledge of how to make the internal structures of a large company like ours fit together,” he stressed.

Source Communicate