The renovation of the building in 2017 and the introduction of its “We take care of your talent” program, designed entirely to improve the satisfaction of the companies and workers who occupy the building, has been a pioneering initiative in the Spanish real estate sector by reinventing the concept of multi-tenant business building, and has renewed the conventional models of commercialization of offices for rent
Cuzco IV is one of the most emblematic, prestigious and unique office buildings in the capital. Designed by the architect Mariano García Benito, it was completed in 1979, being one of the first skyscrapers that dared to break the mold and aim high, configuring the Skyline of Paseo de la Castellana; a new building model that marked the urban trend that can be seen in the area today. In these 40 years, the Cuzo IV Building has been able to adapt perfectly to the new work model that tends towards a more collaborative, multidisciplinary and flexible formula. For this, Espacio C4 has been launched, the program that has been a pioneering initiative in the Spanish real estate sector because it has reinvented the concept of a multi-tenant business building. Cuzo IV Building reviews the five things that have changed in these 40 years in renting offices:
Search for open and flexible spaces
Gone are the days when office buildings were crammed with offices, and where employees could only mingle with their own coworkers. The way of building offices has evolved so much over these forty years that today it is practically inconceivable to work in a building where no more companies coexist. Open and flexible spaces have changed the entire office real estate landscape and have helped retain and attract talent, as well as offering professionals a service that is much better suited to what they are looking for. According to a study by the real estate consultancy JLL *, in the last five years, the flexible workspace sector has grown at a rate of 200%. These spaces favor networking and the creation of synergies between companies of different kinds. Following this trend, Edificio Cuzco IV has ‘Espacio C4’ on its first floor, 1,300 m2 available to all companies based in the property. It is an environment that goes beyond coworking, since it takes this concept of collaborative work to its maximum expression through an intense program of conferences, dynamic mindfulness and more collaborative activities. A commitment to favor a better environment at work, to promote innovative thinking and the creation of a feeling of community.
Neuroarchitecture: influence of design on productivity
Neuroarchitecture has existed since the 1950s. Architects and neuroscientists have been working interdisciplinary for more than a decade with the aim of designing buildings focused on the functioning of the brain of its occupants. In this way they seek to promote physical and intellectual well-being, reducing stress and anxiety. In this sense, Edificio Cuzco IV, a benchmark in the rental of smart offices in Madrid, has taken into account the principles of neuroarchitecture when designing its spaces. In the heart of Paseo de la Castellana, the property is the ideal enclave for companies that want to improve the level of productivity and the performance of workers through light, intelligent control of temperature in winter and summer, and spaces intended for physical exercise, networking and the training of professionals.
Offices to reconcile. All in one
In the 1970s, movements on the quality of work life began to develop, with concepts such as satisfaction, motivation, humanization and personal needs prevailing. Today these concepts have been established and are part of the so-called emotional salary, a fundamental requirement for the worker of the XXI century. That is why office rentals are increasingly opting for buildings that have the greatest number of services that help achieve well-being and that contribute to the happiness of employees: bicycle parking, direct parcel service to your office, a cafeteria to rest, coworking spaces for informal meetings, gyms or exercise rooms, dry cleaners, lactation rooms and even manicure services to arrive perfect for a last minute meeting. Cuzco IV Building houses all these facilities in a single building, which generates talent retention and good expectations for future employees, whose comfort and well-being makes them feel more secure in the company, and therefore, they become more productive and involved to a greater degree in business projects.
Bet on the physical and mental well-being of workers
40 years ago working life was governed by very clear rules, where the workspace was limited to the office. However, this has evolved to the point that buildings are prioritizing the well-being of their employees and are allocating spaces to meet their needs. Various studies such as the one carried out by the University of Bristol ** show that implementing physical exercise programs within the workplace contributes to well-being and increased productivity. The possibility of exercising 30 minutes a day before starting the work day or at noon encourages happiness, creativity and concentration of workers. In this sense, Edificio Cuzco IV has relaxation areas to practice yoga or mindfulness and environments for practicing sports such as Pilates, hypopressives or Health Training. The latter is a new functional training adapted to the work environment that allows, in sessions of 30 or 50 minutes, to work simultaneously several muscle groups and improve balance, coordination, endurance, strength, correct posture, pain back and also improve mood.
Improve the work experience in the building
In the 70s, the time at which the working day began and ended was perfectly defined, the concept of flexibility did not exist, and it was clear to employees that they only went to the office to work. Today’s thinking is just the opposite, and workspaces already offer programs to empower the talent of their employees. In the Cuzco IV Building they carry out an ambitious program of cutting-edge short-term conferences during lunch, with a character that combines practicality with more aspirational content taught by the most recognized experts in motivation, entrepreneurship and organization of free time. Since its inception, more than 50 top-level speakers have passed through it (from the entrepreneur Josef Ajram, to the economist Daniel Lacalle, through the singer David Summers, the former minister José Manuel García-Margallo or the journalist Irene Villa) .
* According to a study by the real estate consultancy JLL
** Bristol University Study